Pink Ribbons, Inc. (2012)
MOVIE SUMMARY:
Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? In another angle we can say, Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
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| Pink Ribbons, Inc. (2012) |
Movie Title: Pink Ribbons, Inc. (2012)
In Theaters: June 1, 2012
MPAA Rating: NR
Genres: Documentary, Foreign
Run Time: 1 Hr. 37 Min.
Distributors: First Run Features
Box Office: Budget $CAD1,200,000
Director: Léa Pool
Writers: Patricia Kearns, Léa Pool, Nancy Guerin
Stars: Barbara A. Brenner, Barbara Ehrenreich, Dr. Susan Love
Cinematography: Sylvaine Dufaux, Daniel Jobin, Nathalie Moliavko-Visotzky
Film Editing: Oana Suteu
Studio: National Film Board of Canada (NFB)
Country: Canada
Language: English (Original version)
Filming Locations: Montréal, Québec, Canada
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Produced by
Ravida Din ---- producer
FULL CAST
Barbara A. Brenner
Barbara Ehrenreich
Dr. Susan Love
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